It is a saying that has been around a long time and there is a reason for that — less IS more — even when it comes to your logo and your company image. If you take a look at the companies that you believe are successful, you will notice that their logo is simple and straight forward.

What does this say about what people remember? They remember concise, clean design.

When you begin to define your company through your logo, consider what you want your potential clients to remember. Will they remember just an overall impression or will they recognize the logo next time they see it? Consider that as you move forward to define your company and its role within your target market.

Daye Salander
Salamander Alley